We have zero issue coming up with things that we want to do that we think we can disrupt in a major way, Cook said. The challenge is always to focus to the very few that deserve all of our energy. In December 2013 Apple reportedly met with senior agents of the US Food and Drug Administration (FDA), the regulatory body charged with overseeing food safety, sales of medication and the p90X3 workout approval of medical devices in the US. The meeting involved Michael OReilly, previously the chief medical officer of a medical sensor company called Masimo, who joined Apple last year, as well as Bakul Patel, a senior policy adviser who drafted the FDAs mobile medical app guidance and plays a role in medical gadget approval. Feeding Healthbook It is clear that Apple is looking at medical applications for its apps and hardware at the very least.
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Fitness tracker Basis said to be shopping itself to Apple, Google
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Broadcom Intros Global Location Chip for Fitness Wearables
Basis Band (Credit: Sarah Tew/CNET) Basis Science, the maker of the Basis Band fitness gadget, could soon get snapped up by a major mobile player for less than $100 million, according to TechCrunch . Basis has been shopping itself around for the past couple of weeks, talking with Apple and Google about a potential acquisition, according to the report. Microsoft and Samsung are also reported to be possible buyers of the company, which the report said could be purchased for “sub-hundred million.” Basis and Microsoft declined to comment on the report. CNET has also contacted the other companies for comment and will update this report when we learn more.
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